#HHBE Rebrands to Health Hair & Beauty Expo

#HHBE Rebrands to Health Hair & Beauty Expo

Essential Events & Marketing’s Healthy Hair and Beauty Expo (#HHBE) is thrilled to announce its rebranding initiative, marking a significant milestone in the five-year history of the event. The event dubbed ‘the event of launches,’ launched in April 2019, has officially welcomed the name ‘Health Hair and Beauty Expo’ embodying the wholesomeness of the events categories that focuses on hair, beauty, health, fashion, wellness, finance, food and more.  


The key elements of the rebranding initiative include a new logo, new color palette and an updated website that offers an enhanced user experience at www.healthhairbeautyexpo.com. The elements have been carefully designed to create a visual identity that is both modern and timeless, capturing the essence of the #HHBE brand. ‘We are excited to unveil our new brand identity, which represents a significant milestone in our brand's journey,’ said Director of Marketing & Projects, Renae Wilson. ‘This rebranding initiative reinforces our commitment to innovation and growth, and we believe it will resonate strongly with our target audience and partners. We remain fully committed to delivering the same exceptional level of service and quality they have come to expect from #HHBE. We are confident that our refreshed brand will reinforce our position and pave the way for our continued success.’

#HHBE has hosted thousands of patrons, hundreds of brands, businesses & activations, creating a fun, inspirational and educational shopping environment. The annual #HHBE Awards has awarded hundreds of businesses in more than twenty categories. #HHBE has also provided scholarships and funding to students & cosmetologists, whilst also giving back to children, senior citizens, and other community members.

Applications are now open for brands and businesses to be a part of the Health Hair and Beauty Expo, which serves as the ultimate medium to connect brands & businesses to consumers. The Health Hair and Beauty Expo is set to be held on May 25-26, 2024, at the Jamaica Pegasus Hotel, Kingston. Early bird tickets have already sold out and regular tickets are now available for purchase online at www.healthhairbeautyexpo.com and at ticket outlets.

There are multiple activations leading up to the event and consumers can stay up to date by visiting #HHBE’s website and social media platforms @HealthHairBeautyExpo.



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